enVisionMATH was my first end-to-end product success, with our customers co-creating and forming the product direction and innovations along with us. We began the conversation with instructors from our major markets - Texas & California. We asked our customers what they wanted out of a math series - and they freely told us! Based on their feedback, my team and I produced prototypes and shared them with our instructor groups. We were close, however more refinements were requested from our customers. We successfully pleased our customers with a few more iterations. enVisionMATH continues to dominate the market eleven years later and returned Pearson’s $9.1 million investment in 6 months - unheard of in EdTech.
My role included
- Leading in-person user feedback groups
- User testing with instructors in our major markets
- Designed & built prototypes and redesigning iterations based on our customer's feedback
- Created enVisionMATH branding and led product naming
exploration sessions
- Award-winning program year-after-year
- Return on investment $9.1 million dollar investment broke industry ROI records!