Uconnect discovery sprint with FCA clients
How Might We...Discover innovation through Discovery Sprint to define the Why, What, and Who our users are and the pain points occurring in the current state.
Ford Credit planning user flow and micro interactions
How Might We...Begin planning as a team considering requirements and developing user stories, interviewing users, developing personas, and defining an MVP.
Facilitating a team design thinking innovation activity
How Might We...Explore and Ideate multiple solutions for the MVP considering the competition, market need, and customer feedback from various sources.
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I am passionate about true innovation and inspiring teams, which is best described as the art of discovering and creating change that adds value to any business.
Getting underneath what customers want, uncovering their frustrations and unfulfilled needs through discovery interviews, and bringing them along in the development process is what I love about my work. Ensuring the product or brand has a clearly articulated, unique purpose in the marketplace and simple guiding principles that anyone in a company can use to help them look at customer problems differently. I call this customer design thinking arguably one of the essential tools a team possesses.